Top 5 iOS Beauty Retail Apps in Nigeria: Q3 2021 Performance

In Q3 2021, the performance of the top 5 beauty retail apps on the iOS platform in Nigeria showed varied trends in downloads and active user metrics. Here’s a closer look at how each app fared during this period.

Shoppe LK experienced fluctuations in weekly downloads, starting with 48 downloads at the end of June and dropping to as low as 10 in mid-July. However, there was a slight recovery towards the end of the quarter, reaching 23 downloads in the last week of September. The app maintained a relatively stable number of weekly active users, fluctuating between 41 and 56 throughout the quarter.

HushD saw an initial spike in weekly downloads, peaking at 50 in mid-July. This was followed by a significant decline, with downloads dropping to just 2 in early August. The numbers picked up slightly towards the end of the quarter, reaching 14 downloads in the last week of September.

Oriflame Getting Started displayed a modest but stable download trend. Weekly downloads ranged from 3 to 24, with a notable increase to 24 downloads in mid-September before settling at 18 in the final week of the quarter.

Fragrances.com.ng had a low yet steady download rate. The highest download count was 24 in early August, but it generally hovered around single digits for the rest of the quarter.

Lastly, Nykaa – Makeup/Beauty Shopping showed minimal weekly downloads, with a peak of 12 in mid-July. Active user numbers remained relatively stable, ranging from 82 to 97 throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.